Bigger Is Not Always Better!
Let’s face it… a lot of marketing is gross! This morning, a friend posted something in a private group I belong to and it got me thinking… A lot of marketing contributes to the suffering in the world by conditioning people to believe they need to get somewhere...
How to Find the Sweet Spot for Your Business
A visionary business needs to do more than just sell what people will buy. Some people will tell you that all you need for a good marketing plan is to know what your customers want to buy. If you know that, you can create what they want, and then sell it to them. As...
Purpose: The Solid Foundation Beneath Your Visionary Business
How strong is your purpose (and why should you care)? When clients enroll in my Visionary Business Mastery program the first thing I ask them to do is look at their purpose. I ask them to examine their current business purpose – the whole reason they started that...
Client Attraction – Can Sales Be Service?
Sales and marketing are dirty words for many changemakers and social entrepreneurs. We’ve all experienced a great deal of unethical, manipulative, and downright disgusting marketing. I know we’ve all experienced it because it’s everywhere and you...